Charlie Cohen

A CBD coffee brand that cures the jitters and provides sustainable packaging.

Identity, Branding, Packaging

Team: Charlie Cohen and Alejandra Giron
Completed: Fall 2023
School: ELISAVA
Instructor: Christina Taverner, Clara de Sousa, Silvia Escursell

A modern yet distinct brand system for a conceptual CBD coffee blend. Each element is inspired by the ingredients used and the brands messaging. Alejandra and I were inspired by minimal and high contrast design, taking cues from Japanese and Swiss styles for the branding. For the packaging, we had a focus on sustainability, emphasizing a pull tab on the cans sticker for recycling.

Why CBD Coffee?‍

Reduces negative effects of caffeine, such as anxiety, headaches, and insomnia. Improves concentration, mood and energy

Even though the combination of CBD and Coffee hasn’t been studied enough to conclusively provide its benefit’s, since many of CBD’s benefits are the same as Coffee’s side effects, there is strong potential. Furthermore, there is substantial Anecdotal evidence to support the claims we made above. Emphasizing CBD’s ability to off-set coffee’s side effects needs to be evident in our packaging.