Updated Merchandise for Denali's #1 Adventure Company

After joining Concannon Art, I took over brand maintenance for New Wave Adventures—a premier rafting company in Denali, Alaska originally branded by my creative director. Building on the foundation they established, I’ve developed multiple projects that extend and reinforce the NWA identity. One of the most notable is the 2025 merchandise collection, designed to resonate more deeply with their outdoor-focused audience. This line draws inspiration from the original brand story while elevating the visual language with a more cohesive and intentional approach than previous apparel efforts—bringing clarity, consistency, and a sense of adventure to every piece.