A Rebrand That Provides a More Distinct Look and Feel

Stella's ice cream is a quickly growing ice cream franchise that provides handmade ice cream across the US. Its motto "Serving All Kinds" screams inclusivity and love, with a goal of creating a positive atmosphere.

With rapid growth, also comes the need of a more rigid brand structure. Its previous brand efforts left the brand feeling scattered, and overwhelming, while still not catering to all the needs of a franchise. We came in with the goal to tighten the brand up, provide a rigid guide that franchisees can understand, and provide new, on-brand art that beautifully played into the brand look.