A re-brand for an inclusive ice cream shop.

Stella's ice cream is a quickly growing ice cream franchise that provides handmade ice cream across the US. Its motto "Serving All Kinds" screams inclusivity and love, with a goal of creating a positive atmosphere.

With rapid growth, comes the need of a more rigid brand structure. We came in with the goal to tighten the brand up, provide a rigid guide for franchisees and create on-brand art that beautifully plays into the brand look.