In developing this identity, the goal was never to overshadow the work itself. Instead, we leaned into a restrained visual language—one that allowed the content to breathe while still echoing the bold, contemporary spirit of Elisava. Every detail has ties my study abroad families experience at Elisava, a place that for our temporary time there, truly felt like home. The animated advertisement and poster became anchors for the campaign, tying everything back to the idea that “Elisava is Home.”