
Packaging, branding
Initial explorations for the MoMA x Mattel Creations collaboration.
Completed: Fall 2024
Client: Mattel Creations
Team: Bill Concannon, Will Concannon (Concannon Art)
When such an iconic collaboration is introduced, it needs bold design to back it up. Our explorations focused on leveraging MoMA's brand language, and creating functional ways to bring in the artists featured in the collaboration. It was important to us that this fit seamlessly into MoMA's design store, yet stayed true to the properties involved in the collab. This took us in many different directions, but here are some of our favorite explorations.





